Toyota and Honda Incentives War May be Next Year
A string of bad luck this year starting with the March Japan earthquake has caused severe part shortages, causing inventory levels to plummet.
With fewer inventory to choose from, consumers have either held off buying or have chosen competing brands, hurting sales considerably.
Toyota and Honda had been gearing up for a year-end incentives war, but that's out of the question now.
Honda has had to cut production in half and delay the release of the 2012 Honda CR-V by several weeks.
Both manufacturers won't be back to full production again until early next year.
The good news: If you don't mind waiting, the incentives war looks like it may occur in the first quarter of next year - and this one may be even bigger than what was planned for this year.
Toyota and Honda are desperate to gain back market share, and the longer they suffer with shortages, the more it will take to win back customers.
We won't be surprised if they offer the largest incentives in their history sometime early next year.
But, keep in mind no one knows for sure what's in store. You can still get a good deal right now, but if you have the luxury of waiting, we recommend doing so.
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
Latest Weekly Car Buying Tips
January 2026
- Top 100 Cheapest Lease Deals Jan 15, 2026
- Biggest Discounts on New Cars January 2026 Jan 15, 2026
- New Cars with the Most Available Inventory Jan 15, 2026
- Real Prices of Midsize Cars Jan 15, 2026
- Best 0% Finance Deals January 2026 Jan 09, 2026
- Best Bang for Your Buck Lease Deals Jan 09, 2026
- Best Electric, Hybrid Lease Deals Jan 09, 2026
- Real Prices of Compact Cars Jan 09, 2026
December 2025
- Best End of Year Car Deals for 2025 Dec 25, 2025
- Cars With the Largest Rebates Dec 25, 2025
- Real Prices of Large SUVs Dec 25, 2025
- Cheapest Luxury Lease Deals Dec 25, 2025
- All SUV Lease Deals Compared December 2025 Dec 18, 2025
- Top 100 Cheapest New Cars Right Now Dec 18, 2025
- Price Comparison of Subcompact SUVs Dec 18, 2025
- Real Prices of Midsize SUVs Dec 11, 2025
- Largest Hidden Dealer Rebates Dec 11, 2025
- Real Prices of Pickup Trucks Dec 04, 2025



